I help brands connect with their target audience!
Content & Marketing Specialist, Writer, and UGC Creator
Hi, I'm Paula, a B2B and Saas content and marketing specialist who blends writing, design, and strategy to help brands tell stories that sell. I also coach freelancers, making the business of writing feel a little less scary and a lot more fun.
When I’m not working, you’ll find me mentoring aspiring writers or day dreaming about my book boyfriends.
Anyhoo...it's lovely to meet you. Grab a cup of coffee will you??
You're in for a ride.
Featured Expertise
Content Marketing & Strategy
With a strong background in content marketing, I develop strategies that not only attract but also retain your desired audience, turning readers into loyal customers. Let's make your brand's voice heard.
My Services
- Website Copy
- SEO Blog Writing
- LinkedIn/X Content Strategy
- Content Funnels & Email Copy
- Brand Strategy
- Content Planning
- Visual Content (Graphics + Short-Form or UGC Videos)
Client Success Stories & Metrics
"Her content marketing strategies are game changing. I noticed a 30% percent increase in social media engagement and a 63.65% open rate in one of our newsletters after 10 minutes"
- OleenaOrganics
"If you’re lucky enough to have Paula on your team, brace yourself. She’s so lovely to work with. She’s attentive to details and every campaign we’ve worked on together has had more conversions and way fewer headaches."
- Tochi Nwaiwu
"I've worked with Paula on multiple projects, from articles to website copy and a book. She's articulate with her words and is a professional as she always meets deadlines. I highly recommend her to anyone looking to work with a top content writer."
- Dapo Babarinde
"Her writing quality is exceptional and perfectly aligned with our brand voice"
- Michael Adenowo
Student Reviews
Graphics & UGC Content
Recent Articles & Blog Posts
The SEO Friendly Way to Write for Both People and Google.
I know, I know. This sounds backwards. But this is what I mean:Instead of starting with “I need to rank for ‘SEO writing tips,’” start with “What specific problem is my ideal reader trying to solve right now?”Maybe they’re frustrated because their blog posts aren’t ranking. Or perhaps they’re tired of writing things that sound like medical textbooks. Start there.Once you understand the human problem, the keywords naturally follow. And when keywords flow naturally from genuine intent, your conten...
Red vs. Blue Ocean Strategy in Marketing: Lessons from Nigerian Brands.
In business, two kinds of markets exist: the blood red oceans (not the Red Sea) where companies fight tooth and nail for the same customers and the calm, untouched blue oceans where businesses create entirely new demand.The question is, where would you rather play?PS- I know you’re shocked by my more formal tone but this requires me to be of the simplest professional tone😂Let’s go on…In Nigeria’s market, we’ve seen both strategies in action. Some brands thrive by jumping into the crowd and fight...
How Does Andela Keep African Tech Talent Engaged and Thriving? Let's Find Out! - TechWriteable Portfolio
Content & Marketing Specialist | Email, Blog & Web Copy that Converts for SaaS & Tech Startups | Email Copywriting | Website Copy | Blogs & Articles | User-Engaging Content Strategies.
"Wow, Paula! I love the way my page looks now."
"The content calendar was amazing, exactly what we needed!"
Hi, I'm Paula. I’ve always loved cooking and one afternoon, I traded in my spatula for a keyboard.
Three years later, I'm still cooking but now it's with words. Turns out, creating engaging c...
"Wow, Paula! I love the way my page looks now."
"The content calendar was amazing, exactly what we needed!"
Hi, I'm Paula. I’ve always loved cooking and one afternoon, I traded in my spatula for a keyboard.
Three years later, I'm still cooking but now it's with words. Turns out, creating engaging c...
Why PiggyVest's Storytelling Strategy Works (And What Founders Can Learn From It) - TechWriteable Portfolio
Content & Marketing Specialist | Email, Blog & Web Copy that Converts for SaaS & Tech Startups | Email Copywriting | Website Copy | Blogs & Articles | User-Engaging Content Strategies.
"Wow, Paula! I love the way my page looks now."
"The content calendar was amazing, exactly what we needed!"
Hi, I'm Paula. I’ve always loved cooking and one afternoon, I traded in my spatula for a keyboard.
Three years later, I'm still cooking but now it's with words. Turns out, creating engaging c...
"Wow, Paula! I love the way my page looks now."
"The content calendar was amazing, exactly what we needed!"
Hi, I'm Paula. I’ve always loved cooking and one afternoon, I traded in my spatula for a keyboard.
Three years later, I'm still cooking but now it's with words. Turns out, creating engaging c...
CONTENT WRITING FOR B2B (Business-to-Business) and B2C (Business-to-Consumer) Brands??
Let’s learn more…Well..hey there,You’re probably here cause you’re a Content Writer who can’t figure out if you’re a B2B or a B2C writer.Come sit. I’ll explain.First of all, let’s break down what B2B and B2C are:B2B stands for Business-to-Business, which refers to companies that provide products or services to other businesses. On the other hand, B2C stands for Business-to-Consumer, where companies sell products or services directly to consumers/customers.In summary, B2B focuses on transactions...
WARNING: Don’t Follow This Writing “Rule” If You Want to Make Real Money Writing.
You need a presence on all of these. Period.Cherie you CANNOT afford to be shy.You’re behind already and if you can’t figure out where to start, I’ll help you out:Get one. Don’t overthink it. Just a simple picture with a clean background. You want clients to take you seriously, so don’t be posting selfies in your pajamas. Keep it professional.I usually advise using one picture across all platforms. Again, for uniform identification.For example, let’s say you’re me. You’re not just Paula. You’re...
BREAKING: 61 Killed in Brazil’s Horrific Plane Crash!!
Here’s how it happened…A passenger plane crashed in Brazil on Friday, killing all 61 people on board.The aircraft, a Voepass ATR 72 twin-engine turboprop, en route from Cascavel in the southern to São Paulo’s Guarulhos International Airport, was carrying 57 passengers and 4 crew members when it plummeted to the ground in the city of Vinhedo.Horrified witnesses and video recordings show the aircraft entering a terrifying flat spin before crashing into a residential area. In less than a minute, th...
So…you want to be a Writer?
(Image Sources- Pinterest)So, you’ve seen all these posts about people making crazy money writing online, right? They’re making it look really easy too?Rolls eyes.Don’t get me wrong, making a living with your words(aka writing) is possible, but it takes work.Let me rephrase- it takes a whole lot of work and the help of the good Lord.(It’s okay if you’re not Christian.)Moving on…Here’s the thing, writing isn’t always sunshine and rainbows. You’ll face rejection, frustration, and maybe even a few...
UGC Videos
We’re writers… we’re allowed to be crazy. They just call it creativity.”
Contact Me
My inbox is always open, you can contact me with the contact form here or with the details below:
Email: paulanwadiaro@gmail.com